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A Rant: What Is A Coach?

There’s something I need to get off my chest.

In the world of internet marketing it seems the meaning of the term “coach” has turned into the OPPOSITE of the reason I got into coaching in the first place.

This is a bit of a rant so be prepared…

It seems that nowadays you can take a quick course online and you are then slapped with the prestigious title of COACH.

And here’s why I am NOT ok with that…

To me, coaching implies a deep understanding of the subject matter in which you coach. It implies education, experience, and a significant investment of time and money when it comes to crafting your expertise.

A coach illuminates the path for a client’s success. They deeply understand and empathize with the feelings and desires of their client. They ask meaningful questions that allow the client to step into a new, higher-level of self.

Some people won’t like this message, and that’s ok. It’s important for me to put this message out into the world though so that people cannot only make educated decisions on who to work with when they hire a coach.

Here at Movimento Fitness, we have a team of TRUE expert coaches who have lived and breathed what we do for years. If you’re looking for some support with improving your health and fitness so you can live life without feeling held back, simply hit reply and let us know or click here: so we can schedule some time to speak.

Yours in Health,
~ Juan